The project
I was the ODEON project lead for the UK launch of Facebook’s Films feature.
Following the US launch of Facebook Movies with AMC, a direct-to-consumer service to sell cinema tickets, Facebook approached ODEON to be the launch partner as they brought its movie ticket platform “Films” to the U.K.
I project managed the partnership on behalf of ODEON, working with internal and external stakeholders and PR teams.
The partnership not only provided another way for cinema goers to easily purchase tickets online, but also generated a significant amount of media coverage.
