Let’s dance!
This Girl Can partnered with Disney to create 5 dance-a-long videos designed to inspire mums to get active with their kids. The main objective was to develop content that would be fun and engaging for families to get active together and could be enjoyed at any time.
Date: 2019
Organisation:
Sport England
Role:
Head of Social Media
Skills:
Social media strategy, campaigns, partnerships
:
The result was a series of 5 films, featuring real families from the This Girl Can community dancing to popular Disney songs from the movies. The full-length dance-along videos were distributed on the This Girl Can and Disney YouTube channels and supported by an organic and paid social strategy.
As the then Head of Social Media at Sport England, I led on the owned and paid digital and social media elements for This Girl Can.
Topline Results:
- 21 million impressions during the half term promotional period
- Most daily traffic to the This Girl Can website in 3 years
- Four out of five parents (80%) aware of the videos, reported that the videos would motivate and inspire them to dance with their child(ren).
