Meet TikTok’s New Favourite Role: The Co-Conspirator
At the end of May, a man started secretly posting reviews on TikTok (@sinigang.na.hipon14) using…
That sinking feeling every social media manager knows
There’s a specific kind of heartbreak only social media managers know - watching a carefully…
When Old Social Trends Feel New Again
Scroll-stopping content is having a moment. Meshki “broke the feed” recently with some slick social…
3 Viral Campaigns That Crushed Brand Marketing This Week
This week, three brands brought the heat and even made me pause my, almost constant,…
When IRL Pop-ups Meet Nostalgia
Why a 90s rave pop-up might just be Gen Z’s favourite flashback (even if they…
The New Era of AI, Content and Digital Storytelling
Are memes low brow, low effort content? Do we think social feeds will be a…
Shoes, dupes and PR packages at sea
Two PR moments that seriously made me pause the scroll on TikTok over the…
From Scroll to Suitcase: Expedia’s New AI Travel Tool
How many of us have seen a Reel of a stunning location, or specific attraction…