Scroll-stopping content is having a moment.
Meshki “broke the feed” recently with some slick social posts, and now everyone and their aunt is jumping on the trend. Tutorials are cropping up and I half expect LinkedIn to crown it a “best practice” by next week.
Not to go full Grandpa Simpson yelling at a cloud, but… this isn’t new.
Yes, it looks fresh right now, but rewind a few years and brands were doing exactly this: feed-breaking videos that spilled out of frame and stopped you mid-scroll.
Now the vibe is back. And I’m here for it!
Same goes for another underrated format I’d love to see return: the cinemagraph. Looping visuals, subtle motion, hypnotic!
French brand Noclout recently dropped this post that felt like a supercharged version of a 2019 cinemagraph. Out with the subtle, in with the dramatic scroll-stopping contrast between motion and static.
Strong creative doesn’t stay gone for long. Nostalgia’s having a moment, so maybe it’s time for marketers to do a little throwback of their own.
Because if it stopped the scroll once… it might just do it again
